Role:
Founder / Creative Director
UX / UI Designer
Packaging Designer
Team:
Rohith Kolluri
Chris Miele
Tools:
Figma
Adobe CS
Duration:
6 months
ACTA Matcha
Co-Founder / Creative Director
Designing a first-to-market nootropic matcha brand to disrupt the wellness market
ACTA is a direct-to-consumer matcha tea brand I co-founded while at Indiana University. Unlike traditional matcha, ACTA delivers 170 mg of caffeine balanced with elevated L-theanine, making it a healthy coffee alternative that provides smooth, all-day energy without the jitters or crash. We built ACTA to stand out in a crowded category—pairing premium packaging and a futuristic brand identity with a high-converting Amazon storefront and digital funnel.
As Co-Founder and Creative Director, I led brand, UX, and packaging design end-to-end—crafting an experience that highlighted ACTA’s unique energy benefits while building consumer trust and loyalty. ACTA has since grown to 300+ reviews, a 4.5/5 star rating, $100K ARR, and 20%+ repeat customers, becoming a top-ranked Amazon matcha product with strong recurring revenue.
*This overview summarizes a complex workflow—please reach out to aaronyasko@gmail.com for more details.
300+
Amazon Reviews
4.5 / 5
Star Rating on Amazon
$ 100K
ARR (Anual Recurring Revenue)
20% +
CRR (Customer Retention Rate)
“I swear this product actually changed the way I function in the mornings. Crazy! No jitters and I’m hitting the phone for hours. Crushes coffee period. I try putting everyone I know on it. ACTA is hot right now!”
“Give Acta Matcha a shot! You will not regret it. I have been looking for an alternative to coffee as it has been causing stomach issues as of late. I took a chance on Acta, and it turned out to be a home-run. Gives me the morning boost I need to go about my day. You have a forever customer in me!”
“Tried this as a substitute for Nespresso and haven’t stopped since. Genuinely tastes terrific and mixes extremely well. I was on the coffee grind for a few years and always hated the come down about 4-5 hours in. With this stuff you don’t deal with hurdle and still packs the same punch as a dark espresso shot.”